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Children watching 70 pay day loan television ads a report finds year

Young ones had been subjected to 596-million cash advance television ads a year ago, on average 70 advertisements per kid, in accordance with an Ofcom study.

The figure even compares to findings through the report that is same (10 December) exposing that every adult saw the average of 152 pay day loan advertisements in 2012.

It discovered ads through the controversial sector accounted for 0.8 percent of most adverts seen by young ones aged between 4-15 year-olds. The trend represents a 21.8 percent enhance in the 466 million advertisements seen because of the age-group last year following a hike from the 3 million 2008.

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